Locks Association of Taiwan

Chairman's Message

台灣鎖具業 如何善陣永續

 Any enterprise wishing to expand and operate permanently, an enormous thinking and vision and disposition must be borne in mind. Founding an enterprise is difficult, but maintaining an enterprise is even more difficult. A manufacturer who has been maintaining a long operations has cultivated a great many partners for cooperation in the periphery of the industry.

Enterprises who can stand strong and continue to grow in adversity are real winners who can weather tough time and environment. Real winners are not those who defeat their counterparts of the similar sector or industry.

Slow and steady wins the race. A business operator should have the spirit of penguin to do things slowly but steadily. Eventually he or she will come to success. They should work day and night, without losing the attention on even minor things. It is unavoidable that obstacles stand in the way during the process of growth. Only with confidence that the value of differentiation would be created.

A company should have its own corporate culture and look after the livelihood of its employees. An enterprise should have vigor and the ability to change and innovate. An enterprise which has far and wide vision would deliver consumers non-stop supply of goods.

It is essential that an entrepreneur should first learn how to be a man and win the hearts of others before a good and full-fledged sales and marketing network can be firmly established. Delivering the biggest satisfaction to customers and bearing the needs of customers in mind would make an enterprise last long and forever.

  I-hui Ho

 

 

任何事業想要做大想要永續，就必須要有遠大的思維眼光和深厚的素養，創業難，守業更難。知難而不難，一代磨難、幾代真傳，意謂前代成就，後代效由。詩經云：「菀彼柳斯，鳴蜩嘒嘒，有漼者淵，莞葦淠淠。」轉化譯喻即是成功的商家，多少員工多少家庭快樂而歡渡歲月，營運永續的廠商，周邊培育了多少相輔相成的合作伙伴啊！如此深懷若谷的素養更涵含做人的道理而獲取人心的歡讚美譽。

 

鎖具自洞穴時代至今一直被人類認知使用，更隨時代變遷而更新，不斷研發適應當代世人喜愛的普世價值產品，所謂贏家應該是跟環境或全球景氣做衡量指標，在逆境時還能永續成長才是真正贏家，而不是A家與B家惡性競爭後存或沒的指標輸贏定論。

企業經營者要有企鵝的立業精神，和樂譜的曲調高低起伏進行應對，應變對自己熟悉的本業再評估謹慎，信心堅持，事後才不悔恨；對自己所作所為就如泉源循勢而行，不釋畫夜，不遺小處。策略推動之下如赴千仞之壑而不疑，途中必有許多障防，唯有信心的「做」做出唯一差異化、特殊化來創造價值。

 

要想善陣不倒就要有「視死如歸的精神」，如宋朝岳飛用八百名騎兵大敗金兵十萬大軍。做事業的人應該多多體會水與山的詳態。

水，它循低而行，其似持平，意謂秉持公正，順地勢流淌信守商道；百川奔向萬仞無垠的海洋，意謂勇猛果敢；多少污穢之物進入水中而變成光潔出來，如此善化，意謂著惡性競爭者，而善化為合作友伴；任何生物需要水，其似有大德者，意謂著眾人需要你的貨品而不可缺。

 

山，它巃嵷  嶵，萬民之觀仰，意謂公司有文化有制度有遠景。草木生焉，萬物立焉，意謂員工的生活照顧，協力廠商的建立。飛禽萃焉，走獸休焉，意謂企業有生機，有改變，有創造。育群物而不倦焉，意謂永續經營而提供消費者不斷的貨源。

所謂守住商道的企業主絕對要能夠盡職負責，對尊長恭敬，對顧客誠信，對事要真實，對同業對鄰居要和睦，如此深獲人心，而何懼企業不善焉？

 

企業如何永續？

企業人做產品要有企鵝的企望精神，水流不息的趨勢，高山明眺的遠景，堅持信心，改變陳舊迎合現代的創新，營造唯一。

企業人做生意，要先學做人，要先賺得人心，而後建立良好的全方位服務而行銷。如此反求諸己的功夫，提供顧客最大滿意，將顧客之需求存於我心，相信企業輒有善陣而永續。